Studebaker Corporation, or simply Studebaker, was a United States wagon and automobile manufacturer based in South Bend, Indiana. Originally the company was a producer of wagons and was first incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company. While Studebaker entered the automotive business in 1902 with electric vehicles and 1904 with gasoline vehicles, it partnered with other builders of gasoline powered vehicles until 1911. In 1913, Studebaker introduced the first gasoline powered automobiles under its own “Studebaker” brand name. Acquired in 1954 by Packard Motors Company of Detroit, Michigan, Studebaker became a division of the Studebaker Packard Corporation from 1954 to 1962. In 1962 it reverted to its previous name, the Studebaker Corporation. While the company left the automobile business in 1966, Studebaker survived as an independent closed investment firm until 1967 when it merged with Worthington to become Studebaker-Worthington Corp.

For more information on the history of Studebaker, check out the following links:

Studebaker National Museum - The Studebaker Story

From Horse to Hoursepower: Studebaker Helped Move a Nation 

Studebaker - Wikipedia